Published Research Papers
"Zooming in or zooming out: Entrants' product portfolios in the nascent drone industry"
Shermon, A., & Moeen, M
Stategic Management Journal, July 2022
Faced with demand uncertainty and heterogeneity in a nascent industry, entrants often consider how many customer segments to serve by tailoring the usage breadth of their product portfolios. Portfolio usage breadth is the extent to which products in a portfolio collectively span distinct customer segments. We suggest that when entrants have use experience in contexts that are potential users of the new product, their portfolios exhibit low usage breadth, due to demand‐oriented cognition and knowledge. The relationship is stronger for diversifying entrants relative to startups. The empirical context is the U.S. commercial drone industry, wherein entrants need to adapt their product portfolios for five robust and distinct customer segments of photography, short‐distance inspection, long‐distance surveying, agriculture, and aerial supply chain management.
Working Papers & Projects (titles altered to preserve anonymity in the review process)
How Do Markets for Technology Shape the Direction of Startups' Inventive Activity?
Shermon, A.
Status: Revise & Resubmit at Research Policy
Presentations: SP Jain Institute of Management of Management & Research (Mumbai, June 2023); "Stakeholders, Property Rights, and Entrepreneurship: New Frontiers for Foundational Questions" Conference (Syracuse University, October 2023); Consortium on Competitiveness and Cooperation Doctoral Conference (Toronto, 2022)
How Does Regulatory Uncertainty Shape Timing of Startups' Entry in New Industries?
Herbst, V., Henkel, J., Shermon, A.
Status: Under Review at Strategic Entrepreneurship Journal
How Do Founders Shape Organizational Structure in Startups?
Hall, T., Howell, T., Shermon, A., and Allen, R.
Status: Under Review at Strategic Management Journal
When is A/B Testing Benefical for Startups?
Howell, T., Allen, R., Shermon, A., Hall, T.
Status: Under Review at Organization Science
Does Managerial Hierarchy Help or Hinder Product Adaptation in Startups?
Hall, T., Shermon, A., Allen, R., Howell, T.
Status: Preparing Manuscrupt for Submission
Presentations: Industry Studies Conference (Boston, June 2025); Barcelona School of Economics Summer Forum on
Entrepreneurship (Barcelona, June 2025); Sumantra Ghoshal Strategy Conference at London Business School (London, June 2025); 1st Lone Star Management Research Consortium (College Station, TX, Septemeber 2025)
How Do Startups Acquire Resources in Deep-Tech Nascent Industries?
Shermon, A., & Bisui, S.
Status: Preparing Manuscript for Submission
Presentations: Research Policy Conference for Early Career Researchers (Online, 2021); East Coast Doctoral Conference (Online, 2021)
Which Firms Benefit From Open-Sourced Technology?
Raj, M., & Shermon, A.
Status: Preparing Manuscript for Submission